FLORA MAY DELA CRUZ

As a Product Designer within the Microsoft Security UX team, my primary focus is developing intuitive and effective compliance solutions that enable individuals to safeguard their data. By collaborating with industry experts, I strive to deliver innovative solutions that transform user insights into thoughtfully-designed products. These designs consider the intricate nature of data classification and the significance of securing sensitive information, ultimately enhancing user experience, boosting business performance, and reinforcing market reputation.

As a Senior Experience Designer at Best Buy, I was tasked with designing consumer-facing retail experiences, specifically mobile activation services. I was able to reimagine the customer journey, advocate for accessibility, and guide the experience of new business requirements such as mobile trade-ins. My work helped to streamline the purchase process and enhance the customer experience. Although my tenure was brief and I didn't have the opportunity to see the impact on customer satisfaction and sales, the experience reinforced my belief in the power of user-centric design and its ability to drive business results.

At Projekt202, I was part of a team working on a variety of AWS projects, but one of the most impactful projects I was involved in was the creation of a user experience geared towards developers. My goal was to enable developers to test codes before they are released and I achieved this by working cross-functionally with product managers, software development managers, UX writers, UX designers, and developers. Together, we were able to deliver a user-centric experience that streamlined the development process and helped to ensure the quality and integrity of the code before it was released to the public. This experience will not only help improve the developer's experience but also the end-users experience and the business's performance.

When Piktorlabs brought me on board, they were looking to bridge a skill gap and infuse a research-driven approach throughout their agency. As a shared resource across multiple T-Mobile projects, I was able to deliver on that goal and then some. I played a vital role in driving the success of projects such as cloud security and compliance, API management, DevOps, secrets management, serverless platforms and spectrum management. My ability to dive deep into a variety of complex projects and deliver actionable insights has been a key driver of the agency's success and an invaluable asset to T-Mobile's business.

My background in IT and operations at IBM has been a powerful asset in my journey as a UX Designer. As an IT Specialist and Country Operations Manager, I developed a deep understanding of technology and its impact on business. This has equipped me with the unique ability to approach design problems with a holistic perspective, combining technical expertise with an understanding of user needs and business objectives. This has been key to creating user-centric designs that drive results and make a real difference.